“Your insidious products are more habit forming than cigarettes, more home-wrecking than other women. For six years I have been in the clutches of your baseball game and now I’m back for seconds on football, after holding out until opening day, nearly. There should be a Congressional investigation.”
a testimonial on a 1965 APBA Football brochure
Scott Veatch provides another great find from his vault of APBA mailings and this one is a doozy. I had a lot of fun reading through this. This one is a APBA Football mailing brochure from 1965 which includes testimonials from over a dozen APBA fans. It’s very entertaining to read.
It’s interesting to note that the APBA Company included the names along with the testimonials as well as their street addresses (I’ve blocked the addresses out before posting the images).
This gentleman’s testimonial made a point of indicating his age:
Along with the testimonials, APBA included the results of some APBA Football replays that some fans had completed. They included quite detailed stats along with the real life stats.
Dick Seitz didn’t have social media to tout his product. Yet, he was a shrewd businessman and knew how to appeal to the current market. People today still talk about his marketing slogans and campaigns.
Here is the full content of the 1965 APBA Football testimonials brochure. Take a look! I promise it’s worth it!
Thanks again to Scott Veatch!!
